Some details
Boosting Brand Loyalty with a Frictionless User Experience
Avery Dennison needed an innovative solution to boost brand loyalty and customer satisfaction in a competitive market.
DevelopmentNow converted the company’s physical color swatch books into a mobile app for iOS and Android that allows customers to order color samples directly from the app after carefully comparing selections. Customers can swipe through
Innovation in a Traditional Industry
DevelopmentNow created JSON to serve the Android and iOS apps that the agency created. With this format, Avery Dennison can easily store and update new color collections as they become available. DevelopmentNow also designed a frictionless user experience that helps customers select and order their color swatches faster, on their own time – no retail store visits needed. Additionally, the DevelopmentNow team built a unique effect to showcase swatches with glitter or filament textures. The effect gives the user a more accurate product experience, and matches real live vs. digital versions of each swatch.
