Some details
To promote the film Despicable Me, Universal Pictures asked Golden Gekko to produce a mobile game. The movie features family entertainment for young children and families. In order to raise their curiosity and attention for the upcoming premier, Universal was looking for a way to let them experience first-hand the fun of the movie in an interactive way.
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http://www.goldengekko.com/case-studies/hop-and-bunny-beat-2/