Some details
The Arla Foods Group is Europe’s second largest dairy company. The online cookbook promotes Arla’s dairy products in an non-intrusive way and makes Arla the natural choice of preference. In May 2006 Arla Sweden decided to investigate the potential of using the mobile channel to further extend the reach of the brand and get their services closer to the clients.
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http://www.goldengekko.com/case-studies/arla-cookbook/