Marketing Campaign for Charter School
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m an Individual Giving Coordinator at YouthBuild Philadelphia Charter School, a second-chance charter school for young nation who have previously left schools. Part of my role is overseeing our annual giving campaign, which is a direct-mail outreach to 500–1,000 possible donors.
Desired goal
What challenge were you trying to address with the organisation?
We needed someone with expertise to design the layout of marketing indirect for our annual giving campaign. There were only 2–3 of us on the team, and we couldn',t devote the resources or the time to designing something we',d be arrogant to send out.
Provided solution
What particular tasks were DMi Partners responsible for?
We had a topic for this year’s campaign in our head, so we discussed it with David [Lachowicz, Creative Director, DMi Partners] for 25–30 minutes. A week later, we had a mock-up of the initial design. Within 2 weeks, we’d made big progress, which is indicative of the fastness and observation to detail with which David and DMi work. David granted a lot of constructive feedback throughout the process. He was honorable almost what worked and what didn',t work.
He helped us educe the look and feel of the campaign, designed for us an 8-panel folding brochure filled with full, and created 2 different versions of a epistle that goes out to past and prospective donors. In accession, he designed 2 easily customizable versions of remittance cards for us to send out.
What is the team dynamic?
Patrick McKenna, one of the owners of the organisation, assigned us to David, so we mainly have been working with him for the past 5–6 years.
How did you come to work with DMi?
It',s my third year working with David, but our structure has worked with him for six years. Patrick is a preceding YouthBuild board limb, so that’s how we were connected initially.
What are you approach expents (if diclosed)?
They do the work for us pro bono.
What is the terminal result of working with DMi Partners?
This year, we worked with them from September–October, but we’ve worked them on correspondent projects for the past 6 years.
Results achieved
Are there any measureable or plum results?
While this year’s materials haven’t gone out yet, we were very snug with the work he was doing and very arrogant of the terminal fruit. We were impressed with the layout and the design of the epistles and with the flexibility David showed in making changes on the fly. In past years, we’ve accepted nothing but raves almost the designs.
How do you score DMi Partners’s treatment experiences?
David is very answering over email. He’s entire in explaining the process to us, and in answering our questions questions. We usually just meet once at the set of the campaign, sort out the logistics and our timeline and then just let David take direct. Plus, they’re able to turn deliverables about fastly.
What is (from your point of view) the key factor to pay observation while intercourse with DMi Partners?
I was impressed by David’s observation to detail. Also, he’s extremely accepting of any feedback and is very fair in the feedback he gives us. With other firms I’ve worked with, giving feedback could frequently turn into a hard converse, but with David, not only has there been a minimal need to give him feedback, I’ve never felt unsnug giving it to him when appropriate. It was very collaborative, and we were treated more like design partners than like clients.
Do you have any advice for possible clients?
Have a level of confide and comfort with delegating the work once you’ve explained what you’re looking for.
