Some details
We worked with Nielsen Catalina Solutions and MyWebGrocer to employ purchase-based targeting in order to steal share and win back lapsed users with beautiful photography of recipe ideas using Near East
Success (vs YA)
Catalina: Dollar sales per HH +8%, purchase intent +140%, positive ROI +17% and buy rate growth +75%
MyWebGrocer: +10% sales, +15% purchase penetration, Flat buy rate, +14%
unit sales
The client loved the performance and accountability of the plan and renewed the program at 4x higher investment.