Some details
Challenge
Retain donors and achieve gift goal despite name change and loss of house ad support from Tribune Media
Action
Developed integrated, performance-oriented program
- Appended email addresses to postal-only addresses to add 2,700 new email addresses
- Onboarded McCormick past donor database to create Matched Audience
- Used Acxiom
Result
Met campaign donation goal
Retained 35% of donors
Exceeded ad impression goal by 46%