Some details
To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust. After three years in stealth mode, Moveworks was ready to introduce the world to the future of Enterprise IT. However, the brand faced a challenge: carve out a differentiated position in a crowded space, break through the AI-hype, challenge conventions,
and prove real results. The brand needed to speak directly to CIOs and bring them into the future: collapsed time, instantaneous resolution, magical experiences—assuming the dynamism, acceleration, and elegance of the remarkable AI technology itself that could solve IT issues in mere seconds. This project was about bringing a different kind of AI company to life in a way that did its distinct difference justice.