Brand Positioning and Design for Tech and Policy Nonprofit
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the chief interactions official (CCO) of a technology and program nonprofit. We design solutions for state, county, and local agencies that connect nation to services and support.
Desired goal
What issue was the provider supposed to deal with?
Emotive Brand?We hired Emotive for brand positioning, messaging, naming, and logo/visual design.
What were your objectives for this project?
Our structure has been almost for almost 15 years, but we’d recently strayed from our nonprofit orientation. To combat that, we underwent a wide vision exertion to align ourselves with our commission. Afterward, we determined to further regood our point of differentiation, form a business outgrowth strategy, and adjoin more powerfully.
Provided solution
What were the reasons for choosing Emotive Brand?
I did investigation on Clutch and other websites that reviewed branding agencies. We screened five practicable vendors and interviewed three. Emotive caught our observation as they’re both local and woman-owned and understood that even B2B decisions are emotion-based. Their track archives in technology was appealing to us, and Tracy (Co-Founder, Emotive) was enthusiastic and discerning from the very leading meeting.
Please give as much detail as practicable because the work done
Emotive began with a discovery phase, conducting a competitive audit, holding inner/outer stakeholder interviews, and participating in a workshop with us alongside our alteration consultant. They then presented us with insights into our business, which we transformed into positioning during a second workshop. After testing the positioning with outer stakeholders (clients, forthcoming clients), Emotive developed messaging, narrative, tone, and tone for us. We continued by holding inner brand activation workshops to engender ideas touching brand alignment. Currently, we’re working on naming and logo/visual design.
Were there any dedicated rulers or teams that you worked with?
We began with a cluster of six, led by Tracy. We also had a designer, two strategists, separate copywriters, an account ruler, and an art ruler. Personnel changed a bit as we were getting to know each other, as well as when nation went on holiday during the summer. This led to some confusion touching who was doing what initially, but it settled down during the terminal positioning phase and over.
Results accomplishd
What results did you accomplish unitedly with Emotive Brand?
We haven',t launched the brand yet, but it',s coming in a couple of months. Already, I’m very impressed by the logo/visual design and the institution of knowledge and positioning that informs it. We’ve shared the brand work with our board and some clients, and there’s a lot of excitement almost it.
How do you rate the interaction and interaction with Emotive Brand?
We haven',t been an easy client to work with. We didn',t have a fruit roadmap or a 5-year program to give them, and we',ve frequently changed our minds. Emotive was able to fit their processes alongside us as we struggled to find the right path. I’ve always felt as if they were on our side and doing all they could to push us in the right course. There were some misinteractions touching expectations or what we meant by true brand provisions, but we caught up to each other eventually. Emotive has been very answering and open to feedback.
What precisely do you attend to be the key specialty of Emotive Brand?
I was impressed by their power to stay on schedule, pivoting and fiting when things weren',t going according to program. They have excellent business strategy instincts, and I’ve also been impressed with the level of writing and design.
What should be done better, if there are any desired improvements?
The area with the most untapped practicable was the activation workshops. Emotive had a resistent time explaining/translating the agility for non-marketing nation.