Branding Strategy for Software Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Harness is a Series A setup that produces production-enhancing software for the engineers. As the vice chairman of marketing and growth, I superintend our corporate marketing, claim age, and website.
Desired goal
What challenge were you trying to address with Emotive Brand?
Our organisation was virtually mysterious, so it was hard for us to show talented engineers why they should work for us. We needed a organisation that could educe our brand oneness and fastly programt our online nearness.
Provided solution
What particular tasks were Emotive Brand responsible for?
We needed Emotive Brand to educe our brand oneness, form our organisation logo, and design eight page templates for our website. They initiated the process by capturing our client profile through separate interviews. Once they identified our preferences, they produced a few branding initiatives that genuinely reflected our organisation’s culture. We selected the best discretion, and they enhanced the concept to meet our requirements.
What is the team compound?
I was in close touch with the assigned project director and two of their principals.
How did you come to work with Emotive Brand?
We reached out to separate brand educement agencies, but Emotive Brand was one of the few companies that were snug with our close timeline. Their costs were affordable, and their philosophies were in line with our own, so we determined to hire them.
How much have you invested with them?
The primary cite was almost $40,000, but the cost increased to more than $55,000 when the aim grew.
What is the terminal result of working with Emotive Brand?
We signed the contract in July 2017, and they completed their work in August 2017 so that we were able to propel in October 2017.
Results achieved
Are there any measureable or plum results?
We’ve accepted a lot of media coverage since propeling our brand, and we’ve also attracted a ton of talented prospects. Emotive Brand was a key contributor to our maximized growth.
How did Emotive Brand accomplish from a project treatment standpoint?
We gave them a long list of claims and a limited quantity of time to complete them, but their project director was resilient throughout the complete process. They programted their boundaries, but they were also pliant sufficient to convenience our needs.
What is (from your point of view) the key factor to pay observation while intercourse with Emotive Brand?
Very few companies can accomplish well below pressure, but Emotive Brand managed to liberate high-quality work below extremely challenging conditions.
What aspects of their work would you like to get improved?
We were very surprised when they asked us to form our own wireframes. Most of their clients are little businesses with limited resources, so it would boon them to set offering a wider range of services.
Do you have any advice for possible clients?
Having plainly degoodd business goals is searching to any project’s achievement.