Branding for Brand Resource Management Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work for a organisation named Mira, and I’m the ruler of client experience. We are a brand resource treatment organisation, typically in the form of producing and distributing promotional items and clothes that hold a organisation’s logo.
Desired goal
What challenge were you trying to address with Fieldtrip?
As a organisation, we have a veritably big backstory, but we’ve never known how to adjoin what we do, who we are, and why we’re better than anyone else.
We had developed a lot of different proposeings over the years but were coming athwart as a ‘jack of all trades, conquer of none’ sort of organisation. We needed help polishing up our picture and the story behind why our clients buy from us.
Provided solution
What particular tasks were Fieldtrip responsible for?
They began out with a veritably deep dive into who we were as a organisation, looking at not only what we do and who are clients are, but also what those clients care almost and how that differs from what our prospective clients care almost.
The leading conclusion they arrived at was the need for a name change owing our old name just didn’t have any brand equity. People didn’t know what it meant and didn’t veritably care whichever, which hurt a pliant bit to hear but was a veritably expressive insight in the end.
From there, they helped us to just condense the oneness of our organisation and the messaging almost it, including all from the words we used to expound what we do to the branding and advertising work we put out to influence and secure new clients.
Was there a dedicated team?
We had two account reps, one senior and one younger, as well as a creative ruler who functioned as our main point of touch and managed a few other creatives on his team.
How did you come to work with Fieldtrip?
I ponder they came to us through word of mouth recommendation. Once we establish out almost them, I dug into the specifics with them and a few other agencies. Most of the other options without got into what they could propose us, but Fieldtrip was the only one who veritably asked us what we verity wanted and why. That access veritably met us where we were at a lot more than any of the other companies did, so we determined to go with them.
What are you approach expents (if diclosed)?
The total project cost was almost $50,000, with almost $30,000 going towards the investigation and programning phase and $20,000 going into the propel and execution.
What is the terminal result of working with Fieldtrip?
We worked unitedly with them from July 2019–March 2020.
Results achieved
Are there any measureable or plum results?
Internally, we’ve began having branding workshops to help nation expound what they’re organisation does, and our employees are reporting touch much more real in their power to expound what they do to their friends. In that regard, the feedback has been veritably real.
Externally, things have been even more real, not only helping to impress our clients, but also putting us back in touch with the decision-makers at our biggest companies and helping us redegood our position with them as well. Because it was clear we had made a pretty expressive change, we were able to step out of the box we were in and expound that we’re not just a printer, we’re a associate, and we can swell those relationships to a lot more services than we had precedently.
How did Fieldtrip accomplish from a project treatment standpoint?
Their power to meet deadlines was big. We were working on a veritably firm timeline for the entirety of the project, and they did an excellent job of managing our work so that we felt like their only clients, which we surely weren’t.
As far as project treatment tools, we kept things pretty basic, using spreadsheets to track the timeline and budget of specific deliverables, and otherwise interacting primarily over email and phone dicsussions.
What is (from your point of view) the key factor to pay observation while intercourse with Fieldtrip?
Going back to the very commencement, I don’t ponder anybody does a better job of digging into the why of a project and knowledge what veritably needs to be done. They interviewed our clients and prospects, which was incredibly helpful owing they were able to get much more straightforward answers than we do.
Those insights ended up being the most precious front of the project by far owing knowledge that disconnect was the key to making veritably substantive changes in our brand picture. You can change the hue of your logo all you want, but if nobody knows what you do, it doesn’t substance, and they veritably got at what we verity needed instead of just hitting vacant deliverables.
What fronts of their work would you like to get improved?
Teams shifted during the project, which presented some sole challenges that I ponder could have been handled a pliant bit better, and they were excellent at interacting timelines but not excellently as good at interacting almost the budget. I ponder providing a pliant more detail almost what to do almost budget constraints and what to cut out in true situations could have been helpful as well.
Do you have any advice for possible clients?
I veritably don’t have any recommendations, owing Fieldtrip did such an unappropriated job of holding our hand and guiding us through the commencement of the process that I’m real that anyone would be able to have as lucky an engagement with them as we did.
