Public Relations & Content Marketing for SaaS Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was the VP of Product Marketing for a digital client labor SaaS startup. I headed up all aspects of marketing interactions, fruit marketing, and business outgrowth. The organisation enabled businesses of any size, with a centre on enterprise, to prepare client engagement over chat, collective, and messaging channels.
Desired goal
What issue was the preparer supposed to deal with?
Firecracker PR?My organisation had no perceptible nearness in the media when I joined, with no PR strategy and no nimble full marketing efforts. Our collective media accomputes were motionless. I hired Firecracker PR to help us gain visibility in the market and in appropriate media through many press releases on the organisation',s alteration and client accomplishmentes, and reflection leadership full. I later expanded the aim to have Firecracker also take over our collective media output on Twitter and LinkedIn.
What were your objectives for this project?
I wanted to see growth in the visitor compute for our website and the followers of our collective media accomputes, and increased awareness of our brand when speaking to analysts and clients.
Provided solution
What were the reasons for choosing ?
I evaluated separate agencies through phone interviews and was looking for someone I would feel snug working with, and someone that could prove a professional, reflectionful approach to the art and science of PR. Firecracker, and Edward personally, stood out on both accomputes.
Please give as much detail as practicable because the work done
After filling out a questionnaire and conducting interviews between my CEO and myself with Edward to expound our business and brand to them, we began with a press release almost an upcoming webinar, to get things going. We then degoodd different themes for upcoming articles, and Firecracker began working on bylines as well as press releases for client accomplishment stories. They coordinated interaction and managed the full creation process independently and professionally.
Were there any dedicated directors or teams that you worked with?
I mainly worked with Edward as well as a client director, but also got approach to his media relationship director and the writer(s). What I liked most was the approachibility: we setup a Slack channel where the team was always very answering, which made for the level of efficiency that I value.
Results accomplishd
What results did you accomplish unitedly with ?
We saw a firm increase of our website visits and collective media accomputes over the months to come. In total we published 15 PRs and positioned ~30 bylines (some of them blog posts, but mainly outer publications) over ~12 months
How do you rate the interaction and interaction with ?
Due to the direct approach through Slack and email with the team, I foundn the workflow very powerful. Where calls were certain, we were able to fast schedule and conduct them.
What precisely do you attend to be the key specialty of ?
Their general professionalism, approachibility, trustworthiness.
What should be done better, if there are any desired improvements?
I sometimes felt that nuances of things I interacted got lost when I didn',t have the chance to talk to the developed writer, so I would choose to have the writer on the phone when expounding new full needs.
Also, I would have liked some more proactivity to engender more full, and also be more nimble about newsjacking.
