Search Engine Marketing for Healthcare Products Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We sell discounted pharmaceutical fruits.
What is your position?
I am the marketing ruler of the organisation.
Desired goal
What business challenge were you trying to address with Firestorm SEM?
We needed search engine marketing labors. Our aim was to obtain as many conversions as practicable, within a true cost per action target.
Provided solution
Please draw the aim of their involvement in detail.
Firestorm SEM granted strictly search engine marketing labors for us.
How did you come to work with Firestorm SEM?
I',d worked with them previously for another business that I ran. The experience was reasonably real, so it made perception to fetch Firestorm SEM on board for our running project.
Could you prepare a perception of the size of this start in financial provisions?
The mean monthly budget for the work was $200,000.
What is the terminal result of working with ?
The work has ended. We',ve brought on an in-house team as of a couple of weeks ago [May 2016]. We worked with Firestorm SEM during a six-month time.
Results achieved
Could you share any statistics or metrics from this engagement?
The work',s been reasonably lucky. We',ve done well, raised expectations and met most of them. SEM continues to be a marketing channel for our organisation, so we',re continuing to centre on it, but we determined to have an in-house team centreed on this.
We launched the business a relatively brief time ago, so our apprehension and apprehension of the space continues to evolve. We propose 20,000 different drugs and run multiple campaigns, so the mix of those has had an effect on the overall cost-per-click as well as our click-through and conversion rates.
Firestorm SEM',s work was pretty good. The overall cost-per-action for this channel improved in time, and we came to get more and more acquisitions, which was precisely what we were looking for.
How did Firestorm SEM accomplish from a project treatment standpoint?
Firestorm understands how to run and handle these types of projects owing their two guys at the top [associate and managing ruler Mark Barletta and associate and chairman Jonathan Stec] have years of experience and big activity knowhow. They always go with their gut owing their instinct and apprehension is fantastic. They wouldn',t be a fit for a client who requires a very powerful data and statistics centre of the PPC [pay-per-click] work.
What distinguishes Firestorm SEM from other preparers?
They were able to lower costs per click and help engender more fitted leads for the client during the existing engagement.
Is there anything Firestorm SEM could have improved or done differently?
There are true advantages to having an in-house team that, unfortunately, we couldn',t find with Firestorm SEM. The nation that we train here will always know our activity better. Since we have such a niche fruit base and activity that is a global market, it',s excellently hard for agencies to make an contact with our marketing.
I also wish they would centre on data and analytics more. They have been in the activity for many years, but a data centre would prepare better client labor.
