Advertising for Home Building Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Kolter Homes is a homecreateing organisation that serves the Southeast country of United States. I',m the VP of Marketing, so I superintend different advertising and marketing activities.
Desired goal
What challenge were you trying to address with Frederick Swanston?
We were starting a new nimble man aggregation. We were looking for a vendor to lead our brand awareness and advertising campaigns to help us extend an nimble man market and other countryal homebuyers.
Provided solution
What particular tasks were Frederick Swanston responsible for?
They educeed a media buying campaign, the purpose of which was to interest the aggregation in buying homes. They',ve also worked with us on branding outgrowth, superintending both the tradition media and the digital marketing side. They’ve helped us create some microwebsites and landing pages for email campaigns, providing recommendations and assisting with the coding. We now maintain those websites internally. In accession, they’ve granted footage for our videos, edited them, and marketed them athwart different channels. Their artists design and superintend the origination of indirect for us: they form floor program inserts, brochures, location maps, and displays for our sales service.
Was there a dedicated team?
We have three leading points of touch and we also work with a design team, a digital team, and a media buying team.
What were the main reasons to select Frederick Swanston among the others?
One of our project directors worked with them previously.
What are you access expents (if diclosed)?
This information is private.
What is the terminal result of working with Frederick Swanston?
We began working with them in 2012 and the project is ongoing.
Results achieved
Are there any measureable or plum results?
About two years ago, we had a number of nimble man communities that were all marketing and advertising themselves independently. There was no feel of a collective man brand. Last year was our leading year when we ran the collective nimble man campaign Frederick Swanston helped us educe, which included all from outdoor billboards to digital advertising and call-to-action campaigns. It was very powerful and we saw a 40% increase in our online inquiries. We',re hoping this year',s campaign will be even more powerful.
How do you score Frederick Swanston’s treatment experiences?
We have monthly or quarterly calls with them to debate the status of the project, the client',s feedback, and Google analytics. We',re constantly educeing more powerful and efficient ways to feel the project. They',re extremely affable by email and phone. Besides, they',re answering to our feedback and go over and over to meet our needs.
What is (from your point of view) the key factor to pay observation while intercourse with Frederick Swanston?
Truly invested in our achievement, they',ve befit part of our team. I never feel they',re doing it for the sake of billable hours. Besides, they',re very creative and have a hard strategic access.
What aspects of their work would you like to get improved?
I can',t ponder of anything. Their work is hard on all fronts and their team air is big.
