Some details
New Orleans-based architecture firm Eskew Dumez Ripple engaged us to redefine their brand identity and translate that into an online experience. The basis of the new ID was inspired by the equity in the original design assets, including the serif typeface, color palette, and icon (which we wanted to pay homage to). We then changed the wordmark from a serif to a geometric sans for better legibility on small devices and employed
the lovely Sanomat typeface for the headline moments throughout the website and printed collateral.In the wake of Hurricane Katrina, the firm has amassed a wealth of knowledge and experience on more intelligent and sustainable architecture practices. Through the use of a truly modular design system, their new digital experience enables communication of this expertise through in-depth case studies that showcase a wide range of content. From high-res imagery and video to VR, the EDR team now has the platform to share their process and results with the greater community.
Website: https://www.eskewdumezripple.com/