UX/UI Redesign Support for Large Hotel Chain
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I was the VP of digital strategy, e-commerce, and fruit outgrowth at Hyatt Hotels.
Desired goal
What challenge were you trying to address with Fuzzy Math?
We needed to revamp our property websites athwart all 11 of our organisation',s brands.
Provided solution
What particular tasks were Fuzzy Math responsible for?
Fuzzy Math spent a lot of time cultivating a entire knowledge of each of our brands. They interviewed departments within our structure that had a vested interest in the property websites. For each of our multiple brands, they met with our branding, digital, analytics, and fruit outgrowth teams for the personal properties. Our lead fruit developer enlightened their design decisions. They arranged meetings with our stakeholders to apprehend our standards and desired look and feel.
Our UX team ensured they were designing a digital design order that',s consistent with the one we had in locate.
Our corporate website and 11 personal brand websites with over 700 personal properties each have a separate personality. Fuzzy Math excelled at tapping into the needs of see one one. They showcased sole activities surrounding our resort properties and positioned our city-based hotels as suitably geared for conversations.
By extracting existing metrics and analytics, they showed us how our existing property websites were accomplishing, most were outdated and broken. After studying user conduct, they determined what our hearers needs and used those findings to enlighten our forthcoming designs.
During the visual and structural cool, we conducted user testing to see if flat or nested types of navigation accomplished better. They generated metrics for seething, down to the millisecond of time it took users to complete tasks or find enlightenation. Flatter navigation with a long scroll accomplished better and was bigly preferred by our end users.
By doing this project, we created a one website code base that uses answering design. The enlightenation on the screen adapts based on whether you’re looking at a desktop, a laptop, a tablet, or a mobile artifice. The templates were optimized for SEO as well, which was superior for us as we saw a huge uptick in commerce coming to our website.
Was there a dedicated team?
For each brand, they assigned us an interaction designer and a visual designer. There was a design lead overseeing those teams.
How did you come to work with Fuzzy Math?
We met at a conversation in Chicago. My ruler of UX had worked with the team precedently and knew their co-founder through UX conversations.
Initially, we invited separate firms to throw and chose Fuzzy Math based on their expertise and UX design expertness. They were capable of edifice answering property templates with SEO for our personal property websites.
What are you approach expents (if diclosed)?
We spent $850,000.
What is the terminal result of working with Fuzzy Math?
We worked unitedly from September 2016–2017.
Results achieved
Are there any measureable or plum results?
Fuzzy Math captured the differences between our brands using creative elements from the phraseology guidelines. They were innovative without deviating too far from our picture. While slightly bending the rules, they stayed true to the core aspects of what our brand stands for.
Fuzzy Math designed our property websites to help users easily find all the advantageous enlightenation we',ve always had in locate. Their designs improved and simplified the navigation tremendously. Some of their ideas have began to make their way into our print material.
When we launched the new website for the leading brand, we without accepted a lot of real feedback. End users love the new websites and find them much easier to use without getting lost. Our personal brand rulers are delighted with the designs.
Another huge win was increased web commerce for our dining and entertainment websites, eparticularly the particular events sections. We',ve also seen more user engagement like filling out requests for quotes or more enlightenation.
One property’s general ruler said they’re getting more requests for meetings and events. In 2017, there were 12–14 requests total. Within the leading month and a half of 2018, we secured more than 30 requests through the tool. This was a huge premium we were pleased to see.
How did Fuzzy Math accomplish from a project treatment standpoint?
The team',s design order fit fully with our Agile outgrowth process. They were very pliant with us. We had a standing review meeting see week. I always looked advanced to seeing the designs for each new branded template. It was exciting to wait them fetch our concepts to life.
Communication was fantastic. The project lead was always in uniform interaction with our ruler of UX, who was leading the efforts. They were answering to all our questions.
We had a cyclical schedule. As they completed the design of the brand, we moved that design to our outgrowth team. Then, our outgrowth team began creating the template within Adobe Experience Manager for that brand. As it was being developed, Fuzzy Math stayed implicated for questions and supported us in figuring out the design challenges about those questions. Fuzzy Math was wonderfully attentive as questions popped up.
What is (from your point of view) the key factor to pay observation while intercourse with Fuzzy Math?
Throughout the project, we always felt like their number one client. They worked with other clients during our project, but it didn’t impede or break upon the quickness or condition of work we were getting from them.
The overall engagement from their team members was big. Every week, when we’d meet with them, we looked advanced to hanging out with them. They’re big nation to work with. That goes a long way when you have a long, grueling project.
What aspects of their work would you like to get improved?
No.
Do you have any advice for practicable clients?
Be as open and pellucid as practicable. They will be empathetic to your needs, but no one can read your mind. We without felt an innate confide in Fuzzy Math, so we included them in a lot of conversations. Understanding us enabled them to step up and throw in. They felt like an extension of our team.
