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Some details
Ore-Ida, maker of retail potato products like Tater Tots, hash browns, french fries, and more, was partnering with Disney for the upcoming Pixar animated movie Frozen to offer a sweepstakes and generate buzz. Heinz was using Sitecore in a multi-tenant environment, and needed a microsite that provided site visitors with the best experience, including being able to handle the traffic the sweepstakes was likely to
generate.The microsite also needed to provide information and excitement for the upcoming theatrical release, as well as a string connection between the film and family-friendly Ore-Idafrozen food products.
In a relatively short period of time, we were able to work with the Heinz marketing partner Ferrara|Pure Red to build a microsite within the Heinz custom multi-tenant Sitecore environment, leveraging the Ore-Ida website framework and a responsive sub-framework, with a high performance form processing engine built with ASP.NET and SQL Server Enterprise.
The microsite also featured recipes, product information, movie trailers, and more, giving visitors a very Disney-like experience, generating excitement beyond just the chance to win the sweepstakes.