Some details
Lanier Clothes, a division of Oxford Industries, came to Gauge wanting to bring life back to brand that had been dormant for almost 5 years. Traditionally, Lanier Clothes has been a B2B company, but in 2017 they launched 4 B2C (retail) websites (including Duck Head). When they bought the brand they inherited a good amount of social media followers and brand recognition from when the brand was popular in the 80s and 90s. But
they needed a completely new eCommerce website and to start growing an email list. The overall project mission was to launch the new Duck Head brand on the Shopify Plus platform and to use strategic marketing campaigns to acquire new customers and engage old Duck Head customers across all digital channels. During our on-site and project kick-off, our teams established a few project goals: Position the Duck Head brand to become the Levi’s of chinos (i.e, the best chino brand in the world), Relaunch the brand with enthusiasm and class by creating effective marketing campaigns through email, social media, and pay-per-click, communicate the story of the Duck Head brand, its quality, and its heritage Build and launch an outstanding eCommerce website on the Shopify Plus platform, capture the attention of past Duck Head customers, advocates, and fans and engage them through interesting and compelling content to create loyal followers of the new Duck Head. https://gauge.agency/work/duck-head/