Web Design & Development for Online Candy Store
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We sell retro candy online. We have 12 part-time and 2 full-time employees. I am the managing associate of the organisation. I am in direct of payroll, purchasing, and other tasks.
Desired goal
What challenge were you trying to address with Gauge Interactive?
We had an outdated website and also needed a better e-commerce platform. We were using 3DCart, which can be limiting. We wanted to find a organisation that could befit our associate, allowing my father (who is in direct of web livelihood) to withdraw.
Provided solution
What particular tasks were Gauge responsible for?
Gauge Interactive initially revamped our website. They',ve uniformly upgraded it since, and have been in direct of Google and Bing pay-per-click treatment. Our website needs to host a expressive schedule, so it was a big project. We',ve been working on a functionality allowing clients to personalize candy gift boxes with their own messages and uploaded pictures. It',s something that can particularize us from other online candy stores.
Gauge Interactive has fully redone our email format, creating a template. We have accomplished A/B testing and analyzed open rates in order to see which full worked the best. Getting data analysis for our marketing was something we',d struggled with in the past.
How did you come to work with Gauge Interactive?
We chose 3 website designers and interviewed them. The associateship occasion offered by Gauge Interactive was the reason for choosing them. The other 2 companies didn',t have such a personalized access. Gauge Interactive',s response rate is unappropriated, and I don',t ponder we would have gotten the same labor from the other candidates.
How much have you invested with Gauge Interactive?
The cost of Gauge Interactive',s labors has been between $50,000 and $200,000. Our website revamp was the bulk of our investment, but we also have an ongoing contract.
What is the terminal result of working with Gauge?
We began working with Gauge Interactive at the commencement of 2014. The new website was propeled at the end of July 2015. The propel was delayed owing we have a seasonal business and didn',t want to run into any appropriate holidays. We pay a monthly fee to Gauge Interactive for web livelihood, SEO, and marketing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
The ROI on our marketing with Gauge Interactive was up to our expectations. We are forward of last year',s sales by 7%. The commencement was a bit bumpy, but this tends to happen behind website revamps. Gauge Interactive made a uniform effort for improving our results.
How did Gauge Interactive accomplish from a project treatment standpoint?
We have an hour-long phone call with Gauge Interactive',s team see other week, and I adjoin with their project director daily. I',m a spreadsheet geek and need to fracture seething down into to-do lists. Gauge Interactive has reinforced this for me. We adjoin through Basecamp.
We reevaluate our retainer contract with Gauge Interactive see 6 months. We work unitedly to fix that all the work is covered and take quotes for any additional work.
What did you find most forcible almost Gauge Interactive?
I',ve appreciated Gauge Interactive',s response time. Our project director only deals with 5 other clients, so the process is very focused.
Are there any areas Gauge Interactive could better?
No. We',ve been lucky with Gauge Interactive, and we can talk things out. The cost could be lower, but we were ready to pay extra for good interaction.
What tips or recommendations could you share that might increase the likelihood of achievement with Gauge Interactive?
Clients should make sure that they know what they want when signing a statement of work or monthly retainer. We have goals and budgets and pursue them as best as practicable.
