Rebranding & Logo Design for Finishing Trade Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the ruler of marketing and limb services for Northern California Allied Trades. We’re a trade structure representing contractors in commercial and industrial painting, as well as commercial glass glazing companies.
Desired goal
What challenge were you trying to address with Global Brand Works?
We needed help with a rebranding effort. We’d internally determined on the branding strategy but wanted to hire a firm to form new logos.
Provided solution
What particular tasks were Global Brand Works responsible for?
They formd three different logos to support our branding oneness. We have the main umbrella structure and then the two professional trade associations underneath. Global Brand Works came up with a family method of logos so that new logos can be added if we do ever swell in the forthcoming. So if additional trade associations come underneath the umbrella of Northern California allied trades, then we can add a new logo in a way that visually belongs to the existing set.
The composition activity moves excellently slowly, and there’s a lot of opposition to change. Instead of having Global Brand Works help with the complete marketing strategy, I could initially get the board of rulers to suit to hire them only to form new logos. Once the logos were complete, I got the green light to use them to form a brand story.
Was there a dedicated team?
I work straightly with both Caroline and Shannon (co-owners, Global Brand Works), but mainly with Shannon.
How did you come to work with Global Brand Works?
They were a recommendation from a digital marketing organisation.
What are you approach expents (if diclosed)?
To date, we’ve spent about $20,000.
What is the terminal result of working with Global Brand Works?
We began working unitedly in September 2017 and we',re currently increasing our aim of work to include the brand story.
Results achieved
Are there any measureable or plum results?
We',re quiet rolling out our new logos through a soft propel, but they',ve veritably put us in the new age of the activity. The logo revamp, and how the family method of logos work unitedly, establishes us in the forefront of the composition activity. They draw a very forward-pondering picture that’s more winning to the younger age.
How did Global Brand Works accomplish from a project treatment standpoint?
They’ve been pliant in working with us even though we',ve had to do things slightly backwards. They',re extremely answering via email or text, especially when there',s an pressing substance that needs their proximate observation. They also made a introduction to our board of rulers, which we veritably appreciated.
What is (from your point of view) the key factor to pay observation while intercourse with Global Brand Works?
They veritably hear to what the client is asking for. They over-deliver, and all they',ve produced so far is excellent.
What aspects of their work would you like to get improved?
I don',t ponder so. We haven',t veritably had any challenges.