Marketing Video for Medical Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
We are a medication-experience startup focused on improving the way nation take and take their medication. I was chief fruit official, but I am no longer at the organisation as of a few months ago. The organisation has been acquired. The medical activity is incredibly intricate with a lot of different players. The solutions for that space typically have a lot of components and moving parts to them. The simpler the solution is for the client, the more and more intricate behind the scenes. What we needed to do was expound our fruit and our offering in the briefest time of time as practicable, so that we could then get into the details of our project and show off the astounding user experience to our clients and possible partners. The brief was to terminalize all of the intricateity and method-level design work that we had done, which expounds what this medication experience method. That would allow us to do the demo and expound our fruit and offering. Gold Front',s work took locate almost two years ago, and the fruit has changed dramatically since then. They did a lot of the initial creative work almost a video that we used in the initial fundraising, fruit exposition, and demonstrations to our main sort of corporate partners. Gold Front is the only supplier we worked with on this solution. The aim of their project for us was to form a 90-second video that summarized the complete experience for both the resigned and the doctor thuneven this method. The terminal deliverable was a 90-second video, with motion graphics (not live action), tone over, life, and sound and music. The full intent of the video was for fundraising and sales channel materials for our partners. It could be used by our clients and partners as a provider gate expounder for what this labor was that they were offering. Gold Front made all from scratch with some storyboard work done by myself. That only implicated some uneven conceptual flows that we then worked with them to educe into an developed story. They worked on the framing of the story and then took it all the way to completion. The project was a 2-month sprint. We had an animator, and Evan [Associate Creative Director, Gold Front] managed the project and did a lot of the writing. Josh [Creative Director, Gold Front] was also present in meetings and walked us thuneven the creative directions that they were owing. We had a team of 2 or 3 on this project. San Francisco is a little, creative aggregation. While there are separate creative agencies that we could have worked with, we interviewed three or four different video fruition teams that had different spectrums of size points and fruition condition. I knew Evan [Associate Creative Director, Gold Front] thuneven a friend, and we ended up speaking with them. They proposed something that was in the middle range of our budget. Most importantly, they were receptive to working with a littleer organisation like ours and they were ready to discount the leading video in exchange for work in the forthcoming. They had a longer term prospect on our union, which we veritably liked. They were able to flex and move quicker than some larger agencies. This information is private. The work lasted from November 2015 until December 2015. The video was a very targeted use case and wasn',t something that would be extend on collective media. It was big for our specific tenor and everyone that we sent the video to had continuing dicsussions with us afterward. There was also a big response from all of the clients I sent it to. It dramatically briefened the time required to expound our fruit. We used the video instead of having to have some very ungainly, long, 30-minute dicsussions expounding what we do. It was a very simply-packaged resources of conveying a lot of intricate information in a brief time of time. It helped us get our foot in the door with a some of our big investors. It was big. We had a very firm timeline for this owing we needed it for a specific circular of fundraising. Gold Front did a veritably good job of setting a realistic timeline and hitting the dates that we wanted to hit. Our team is very design-oriented and fruit-oriented. We probably spent a lot more time with them than a typical organisation, but that resulted in a fruit we’re veritably lucky with. The fact that we were able to give feedback and it was turned almost very fast was a major plus. That principally came out of the fact that Evan [Associate Creative Director, Gold Front] was veritably on top of managing the team and making sure that the work was being delivered on the days it was supposed to. We interacted weekly with text messages in between and check-ins if questions needed to be answered. We didn’t use a project treatment tool, but interacted thuneven email and text messages. We veritably liked that they were ready to go toe-to-toe with us on some of the design. We were a very design-oriented cluster, and they veritably enjoyed spending time with us going over the details. They were ready to push and tweak the video as opposed to assertion, “Here’s the deliverable. I hope you’re lucky with it. This is our creative vision executed upon your ready.” Instead, it felt very collaborative. They were eager to see the hardware prototypes and talk thuneven the larger experience. We surely spent more time with them than we needed to in a very real way. We would sit almost their service and chat thuneven the larger method and the long-term program. It showed that they were thinking almost it more on a holistic level as opposed to just a one-and-done project, which I veritably esteem. It’s hard to find that. Especially for the aim of the project and the timeline, they exceeded my expectations. The one comment I would have would be the condition of the life contractor but, based off of the timeline and what we had aimd, it was in line with our expectations. I would surely hope in the forthcoming we could see multiple life phraseologys or contractors precedently selecting on one. Her phraseology was not necessarily the exact thing we were visualizing.Desired goal
Provided solution
Results achieved
