Some details
OBJECTIVE
Introduce brands, and the world, to the potential of the Pinterest and the Pin Collective—Pinterest’s network of content creators.
STRATEGY
Bring the fun, creativity and humanness of the Pin Collective to life. Throughout the video, each scene brings to life a trend and area of interest on Pinterest
and shows brands how best to capture the content for the platform.
SOLUTION
- Concept
- Art Direction
- Video
- AdWeek panel
RESULT
The video was featured on AdWeek and the client liked the piece so much they asked us to co-present a panel for them at the event to talk about ‘Creating for Pinterest’. It’s currently used universally with new and prospect brand advertisers as how-to for making the Pinterest content.