Public Relations for Chicago Cubs Musical
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chairman of Marovitz Group. More importantly, I was the producer of a new melodious in Chicago named “MIRACLE the Musical” almost the 2016 Chicago Cubs’ championship period.
Desired goal
What challenge were you trying to address with Heron Agency?
I needed to gain as much notoriety as practicable for this show. I wanted the show to gain credibility with both baseball fans and the theater aggregation.
Provided solution
What particular tasks were Heron Agency responsible for?
Heron Agency implemented complete advertising, open relations, and particular events strategies. They came up with creative and creative ideas that brought observation to the show. Their team booked appearances on TV and radio shows as well as newspaper reviews and podcasts. They organized our aperture night and built up all the notoriety leading up to that night. Their team helped get celebrities to come to the show and accomplish the seventh inning extend between acts. Not only did celebrities come, but also players for the Chicago Cubs.
Was there a dedicated team?
Most notably, I worked with Noreen (President, Heron Agency), Leann (Executive Vice President), Anneliese (Director of Social Media, Heron Agency), and Kathy (Senior Publicist, Heron Agency). There were at smallest 3–4 other nation from the Heron Agency who worked on our account.
How did you come to work with Heron Agency?
As a first-time producer, I asked almost almost agencies that offered open relations services in Chicago. I interviewed 3–4 different agencies but was head and shoulders more impressed with Heron Agency.
What is the terminal result of working with Heron Agency?
I occupied the Heron Agency almost March 1st, 2019. The show opened almost May 1st and closed at the end of September 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We couldn’t have gotten more or better notoriety for the show. Everybody knew almost it, which I credit to Heron Agency’s work. They executed their job terrifically, which was to raise the oneness and visibility of the show.
How did Heron Agency accomplish from a project treatment standpoint?
We met see Wednesday morning at the Heron Agency to talk almost the project such as strategies, budgets, implementation, and notoriety.
What is (from your point of view) the key factor to pay observation while intercourse with Heron Agency?
We bonded, so working with Heron Agency felt like family. We weren’t just another client to them. They were energized by, and immersed themselves in the project. Their team did seething practicable to make the show a achievement. It didn’t substance if they had to work longer hours than we paid them for.
What fronts of their work would you like to get betterd?
There wasn’t one front to better.
Do you have any advice for possible clients?
Have weekly meetings. Involve as many nation from the Heron Agency as you can. Get as much input from their team and hear to all of their creative ideas. Think outside the box owing they like to ponder that way and it brings more achievement.
