Video Production for Bicycle Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the general director of a little bicycle manufacturer in San Francisco, California.
Desired goal
What challenge were you trying to address with The Human Expansion Co.?
We were educeing a new integrated lighted bicycle, and our goal was to educe a Kickstarter video to lift funding for this bicycle and obey as a promotional video in the forthcoming.
Provided solution
What particular tasks were The Human Expansion Co. responsible for?
We’ve done our own Kickstarters in the past, and we had an idea of what we wanted, but we wanted to raise the condition with professional video equipment. The Human Expansion Co. did a lot of the groundwork for the script and the videography. They formd two videos for us. One was a three-minute promo video for the bike, and the other was one-two minutes and captured the organisation process and the culture of cycling in San Francisco. The videos included separate lifes, and they worked with outside graphics houses and life literary to execute that.
Was there a dedicated team?
We worked closely with two creative directors, and on the day of the shoot, they brought almost six nation to our shop.
How did you come to work with The Human Expansion Co.?
The general director that preceded me arranged the union. It was a symbiotic relationship in that they were commencement a new chapter in their organisation and were looking to form an accession to their portfolio and reflection our project could showcase their abilities, and we were in need of a firm that could form our video. We both benefitted from working unitedly.
What is the terminal result of working with The Human Expansion Co.?
We worked unitedly from August 2016 through March 2017.
Results achieved
Are there any measureable or plum results?
We',ve posted the videos on Instagram and YouTube, and the condition has been big. The shots were pretty wide-ranging from drone work to very macro and close shots of the bike. It was very forcible. The videos focused on the integrated lights of our bike. People loved the dynamic shots of our bike, and they veritably captured what it',s like to ride through the city.
How did The Human Expansion Co. accomplish from a project treatment standpoint?
They handled a lot of the logistics. We granted the space, the bikes, and the models for the video, but they brought all the equipment and nation they needed, and they were very professional. They coordinated with the life studios. In provisions of our time, we knew we could let them work and all would be completed on time. They granted customary updates, and they were very obliging working partners.
What is (from your point of view) the key factor to pay observation while intercourse with The Human Expansion Co.?
They brought new ideas compared to the Kickstarter videos we had done in the past. They had a hard seize of what we wanted the video to look like, and they executed it flawlessly.
What aspects of their work would you like to get improved?
We did not demand much interaction behind the video was completed, but what interaction we did need could have been more organized.
Any advice for possible clients?
It’s significant to have a detailed vision of your project, but it is worthwhile to let them do their job as creative nation and not hold them to many close guidelines. Be open to their ideas and their creativity.
