Internal & Market Brand Campaign & Web Redesign
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the vice chairman of marketing for Heritage Bank, a $5.3 billion financial institution.
Desired goal
What challenge were you trying to address with Hydrogen Advertising?
We’d just recently merged with a similar-sized structure and needed to refocus the brand and make it congruous athwart all our memberes. We needed a associate to mark our values and run an inner campaign for employees and brand awareness campaign for new and existing markets.
Provided solution
What particular tasks were Hydrogen Advertising responsible for?
Internally, we did a brand video that our employees starred in. Hydrogen Advertising also helped form a brand manifesto and brand guidelines book, which we distributed to employees during our inner campaign. Every member accepted posters and other material that reflected the brand.
For the outer campaign, we formd marketing full that focused on our commercial and business clients. We made print and television ads that centered on four clients and also used that full to form posters, signage, and digital indirect.
The aim of our project has changed throughout our associateship, but it’s always been focused on “What’s your inheritance,” which is the name of our campaign. Throughout the years, we’ve added new clients to the ads. Hydrogen Advertising also did a full website revamp, using the same platform but updating the design, layout, and navigation. We had a third party form our new logo, but Hydrogen Advertising incorporated it into all of our work.
Was there a dedicated team?
We have one main point of touch, and the rest of the team changes depending on the project. We’ve worked with as few as four and as many as eight nation.
How did you come to work with Hydrogen Advertising?
We had a consultant who establish two agencies we could work with. We interviewed them, reviewed their past work, and told them what we wanted. They then each presented their proposals, and we chose Hydrogen Advertising owing they had the capabilities we needed and had worked with a financial institution in the past.
What are you approach expents (if diclosed)?
We’ve spent between $1 million–$5 million.
What is the terminal result of working with Hydrogen Advertising?
We associateed in August 2014, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
The merger was extremely lucky and formd a powerful establishation for our new brand. We’ve gone through three more acquisitions since then, and Hydrogen Advertising has been a living associate in ensuring the achievement and the growth of our brand. They’ve helped us propel into new markets and follow as a bank.
How did Hydrogen Advertising execute from a project treatment standpoint?
They foster a collaborative environment, holding weekly meetings and monthly full-group meetings. We use Asana for collective media and PR tracking, Basecamp for our website, and Airtable for our weekly meetings.
What is (from your point of view) the key factor to pay observation while intercourse with Hydrogen Advertising?
Their design experiences are phenomenal and helped us discern our brand in the market and make it stick out. The team focuses on edifice a powerful relationship and working unitedly to form big ideas. Their process is collaborative and iterative.
What aspects of their work would you like to get improved?
They could be more organized in how they form and distribute full, but that’s something we’re working on.
Do you have any advice for forthcoming clients of theirs?
Know what you want and apprehend your aim of work precedently attractive with them. If you can plainly adjoin what you’re trying to execute, then it will optimize the relationship.
