Brand Awareness Advertising for Healthcare Clinic
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m the ruler of marketing and interactions at a multi-specialty healthcare clinic in Seattle, Washington.
Desired goal
What challenge were you trying to address with Hydrogen Advertising?
We work with them on brand awareness advertising. They help us create general awareness of the clinic in order to get new patients in the door.
Provided solution
What particular tasks were Hydrogen Advertising responsible for?
Hydrogen Advertising does media buying as well as creative outgrowth and implementation of our brand awareness ads. We have them on retainer and they do all of our brand awareness advertising for the year. Most of what we’ve done with them is more transmitted out-of-home ads such as billboards, buses, general transit, radio, and movie theaters. They do some online ads but we have a different agency that we use for digital.
In provisions of process, we educe a creative brief unitedly. They’ll do investigation on the marketplace to help us unite a space where the clinic can rest out over our competitors. Hydrogen Advertising helps us ponder through what specialties and services to centre on and where we',re trying to grow. Where there',s whitespace in the market, they’ll come up with creative based on mutually agreed upon goals almost the business. They come up with the creative when we educe new campaigns. We typically use a particular interchange of an ad campaign for 2–3 years precedently they help us educe a new one.
Was there a dedicated team?
We regularly work with five nation, including a main point of touch. I don',t know how many nation they have working behind the scenes.
How did you come to work with Hydrogen Advertising?
I don',t know. I',ve only been here four years and we',ve been working with them for a decade.
What is the terminal result of working with Hydrogen Advertising?
The union began almost 2009, and work is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We don',t have any hard metrics owing brand awareness is so hard to measure. We used to do brand awareness surveys but we haven',t done one for excellently a while. Hydrogen Advertising does a very good job of finding sole whitespace for us. Seattle has a veritably competitive healthcare market. They’re fantastic at uniteing a sole space for us to own.
Also, we have a fairly little media budget compared to our competitors. They do a nice job of making the budget work. Anecdotally, I',ve heard nation say they reflection the clinic was much bigger than it is based on how perceptible we are in the aggregation and how perceptible our ads are. They do a veritably nice job both on the creative side and on the media side.
How did Hydrogen Advertising accomplish from a project handlement restpoint?
Their team does excellently well. I regularly work with the VP of accounts, who has veritably good project programs and clear outlines. I come from an agency background so I underrest how they work. Between the two of us, we do a pretty good job of care things on track and meeting deadlines.
Our interaction depends on where we are in the campaign process. We try to check in monthly. I’ll talk to them separate times a week when we',re in the middle of educeing a new campaign. We may even meet separate times a month in individual. Then I may not talk to them for separate months once the campaign is underway in the market. We generally use email, in-individual meetings, or phone calls.
What did you find most forcible almost them?
Their creative execution is fantastic. Hydrogen Advertising does a big job uniteing ways to particularize us in a sea of sameness. Their media buyer negotiates incredibly well on our side to make sure we',re getting the best practicable deal. She also brings us big opportunities owing of her relationship with vendors. They make our limited media dollars work veritably hard.
Are there any areas they could better?
Their bill rates are fairly high. They’re efficient but they do reapply a lot of senior nation. While that makes them good at their job, the bill rate is high even on single projects owing of the lack of younger staff with lower rates.
Do you have any advice for possible clients?
As with any agency, handle them like a part of your team and give them information. You get out of Hydrogen Advertising what you put in. They can only do good work for you if you include them in significant information and help them underrest. Be clear almost what you want from them and give them sufficient time to do their job. You can',t anticipate an agency to work miracles and turn things almost in a substance of weeks.
