Marketing Campaigns for AAA Chapter
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was the Marketing Account Manager for the American Automobile Association (AAA) Mid Atlantic, a non-profit limb labor structure. I was responsible for marketing and advertising different business lines within the structure.
Desired goal
What issue was the preparer supposed to deal with?
i76 Solutions?We occupied i76 Solutions to join our integrated marketing team and educe the strategic marketing programs, including all digital marketing and advertising placement for AAA Automotive and AAA Insurance.
What were your objectives for this project?
The AAA Automotive campaign aimed to increase brand awareness and adjoin its range of labors to consumers. AAA Insurance sought to increase brand awareness for their different insurance products.
Provided solution
What were the reasons for choosing ?
i76 Solutions was a part of an extensive search for digital marketing experts that could obey as a vendor associate with AAA. We vetted them innerly and they worked diligently on our account for over a year. For AAA Insurance, we spent over $3 million on digital media to boost brand awareness. i76 granted weekly reporting to fix the program',s accomplishment. In accession, they were responsible for educeing the media program and buying and placing media in markets such as Washington, D.C., Baltimore, Richmond, Philadelphia.
Please give as much detail as practicable because the work done
In accession to the strategic associateship, i76 played a role in executing, managing, tracking and reporting back results to each of these extensive and heavily layered campaigns.
Were there any dedicated rulers or teams that you worked with?
We worked with an account ruler, account ruler, creative ruler, designer, copywriter, and project ruler.
Results accomplishd
What results did you accomplish unitedly with ?
Brand awareness was a key metric that we measured through pre and post surveys. AAA deemed both the Automotive and Insurance campaigns a accomplishment. AAA Automotive saw a sizable increase in brand awareness measures in less than six months’ time, as well as an increase in limbship.
How do you rate the interaction and interaction with ?
i76 Solutions was committed to their clients. We had weekly status meetings to present the results of each campaign and prepare detailed reporting to all inner stakeholders. i76 was exact, forward-thinking, reactionary when needed, as well as proactive in making recommendations that moved the mark for AAA',s brands. In accession, they frequently obeyd as activity experts and became heavily implicated in educeing the strategy that was presented to senior treatment.
What precisely do you attend to be the key specialty of ?
The nation on our i76 team were consummate professionals. They were always ready to go over and over. The i76 team also enjoys what they do and it shows. They were grateful, positive, and congruous in delivering results to our team.