Some details
Equiti is a platform that allows gamers to buy, sell, and trade their games on the Ethereum blockchain. We worked with the Equiti team to create a brand that would match the potential of the concept and the passion of their team. Once branding was complete, we began work on the platform. We created a functional prototype of an infrastructure that allows users to buy, sell, and trade their games on the Equiti platform. This
included development of a smart-contract infrastructure and connected ERC20 token. The brand and prototype helped their team win a $2 million prize at the F50 Founder World Championship.Product Overview:
Users can buy, sell and trade their games on the open market through an ERC 721 token architecture. This, combined with a native ERC 20 token, delivers unparalleled control over digital game assets.
Branding:
The brand we were creating needed to speak both to gamers and cryptocurrency enthusiasts alike. Both groups embrace the future of technology and are early adopters. To align with these characteristics, we created a spaceman character for the brand. This spaceman is moving forward through space, representing Equiti as a future-looking company in both the cryptocurrency and gaming sectors. We chose to show the character holding a flag, symbolizing that Equiti is the flag bearer for innovation in both of these areas.
Services Provided:
- Branding
- Product Strategy
- UI Design
- UX Design