Some details
FARE’s new website elevates its new research mission, weaving in storytelling that demonstrates its impact and establishes a better ability to continue delivering trusted resources.
We focused on educating the public on the dramatic increase in people with food allergies and how allergies do not discriminate by age. We provided audience-based content that drives users to what they seek
most, while distinguishing between universal actions, such as donate, and content specific actions. The new site reframes FARE as a Powerful Research Organization, by showcasing how it is leading the charge on accelerating innovations and identifying gaps in research.We also empowered people to become engaged through fundraising, awareness, and advocacy initiatives. Emphasis was placed on promoting the WHY to give/get involved and to show FARE’s impact. We provided FARE with clear, actionable guidance as well as technical recommendations that will significantly improve both its search engine optimization as well as overall content governance.
