Some details
To implement the online component of their “Vision 2020” strategic plan, ACOG is relied on Interactive Strategies for a complete strategic re-imagining of their Web properties. From clinical guidelines to medical news to local chapter events, we built a new user experience grounded in primary research into the needs of their many distinct audiences.
The new site showcases a more
vibrant ACOG brand and streamlined user experience, integrating content and data from nearly a dozen disparate sites. Users can now find (and buy) the materials and courses they need within a single experience that includes e-commerce and a member dashboard.Behind the scenes, Interactive Strategies empowered ACOG content teams with a customized implementation of Sitecore CMS, giving them both flexibility and ease of use. More than providing technology, we also helped ACOG shape new content governance processes to manage content across dozens of internal stakeholders from the national, regional and local levels.
