Some details
Borosil Glassworks Ltd is a brand with a rich legacy of over 50 years. The brand served leading pharmaceutical companies, R&,D labs scientific, health and educational institutions with laboratory glassware and microwavable kitchenware in India.
Requirement –
Limited scope to approach the audience
Higher cost of customer acquisition and sales
Displaying their wide range of products
Lack of
customer engagementInability to acquaint end users with benefits and uses of product
Inefficient warehouse management and order fulfilment
The Strategy
The team started with creating a neat and cleaner design implementation and in turn meeting the business goals taking one step ahead with solution consisting of a new landing page, artistic design makeover with detailed specification of product listing. Other key inclusions include SAP B1 ERP to make order processing and inventory management seamless for admin, Integrating PayUbiz for secured and easy online payment, etc. to ensure that Borosil can attain their commerce vision with ease.
The eCommerce Tech
eCommerce platform: Magento2
Search Platform: Elastic Search
Order Processing System: SAP
Analytics System: Google Analytics
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