Some details
mybinding is a 3 decade old brand &, undoubtedly one of the USAs largest binding and laminating dealers. While the brand had brick and mortar stores in 7 US, with their online store they wanted to expand the commerce by reaching wider audience. They were doing considerable business with their Magento 1 store, however, with the increasing footfall, they felt the need to upgrade their store to Magento 2.
Requirement
-Managing and handling the increasing footfall
Messed-up URLs making the performance chaotic
Frequent performance disruptions due to over-engineered codebase.
Complicated User Interface and poor experience.
Irregular responsive web layout increasing the bounce rate.
Irrationalized customer engagement and retention rate.
The Strategy
Once the project was understood, team started with third party extensions that were from different providers and serving the same features, so we have created the scripts to migrate all those data. Moving further, team migrated all the payment tokens to make sure they don',t loose any payment related information. Also, URLs were quite messed-up and not setup properly, hence they used final URLs and migrated same to Magento 2 which is done by using custom SQL script.
The eCommerce Tech
eCommerce platform: Magento
Email marketing: Mandril
Search Platform: Search spring integration
Enterprise Resource Planning (ERP): Acumatica.
Sales Channel: Amazon, Ebay Integration with M2EPro.
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