Web Development for Consumer Goods Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of visual marketing for Jacuzzi Group International, so I superintend our websites, digital ads, and mobile apps. Jacuzzi is a manufacturer of bot tubs and bath products athwart seven brands, including the Jacuzzi brand itself. We centre heavily on North American buyers, but we’re also a global structure.
Desired goal
What challenge were you trying to address with Layer One Media?
Our biggest goal was to form a firm website. The older website architecture had a vergency to crash when we made updates. We wanted a firm solution. On top of that, we also wanted to set testing and optimizing our website. It was expressive to find a associate to give us the freedom to do that.
Provided solution
What particular tasks were Layer One Media responsible for?
When we brought their team on, we were quiet being hosted by another agency. So, their leading challenge was to take our website and put it on their own servers. After we got that executeed, they helped us recreate the complete backend while working on some additional frontend projects to promote the architecture we were aiming for.
They implemented a marketing cloud to better our email nurturing and added motion to the website with video widgets. We’d been trying to execute that for years. Additionally, they betterd our power to close mobile deals with popup ads. They’re experts in Umbraco and built the website on that.
Was there a dedicated team?
The team is pretty strong. Brody (Founder, Layer One Media) is our main touchpoint and remains our overall account director. Jim (Digital Delivery Director, Layer One Media) works on the technical side. My head of e-commerce handles the day-to-day, but I frequently strategize with Brody during website visits. They get a much larger team implicated on their end, too. I have separate developers working on our projects from their team.
How did you come to work with Layer One Media?
They establish us. Someone from their team reached out to us owing our platform is on Umbraco. They’re top Umbraco developers, so it was serendipitous, especially owing we were looking for a new associate.
What are you approach expents (if diclosed)?
We’ve spent almost $200,000 at this point.
What is the terminal result of working with Layer One Media?
They seted working with us in February 2019, and our associateship is ongoing.
Results accomplishd
Are there any measureable or plum results?
As a result of their work, we’ve seen a expressive increase in conversion rate, which is our main numeric metric. We also used to have a website crash see week. It’s only crashed almost twice in our complete associateship with them. That uptime increase made a huge contact.
Lastly, the page load time has continued to decrease owing of their work on the backend. It’s very expressive to Google, so that’s veritably helped. We have one of the faster websites within the perpendicular, even behind we added motion to the website. They’ve done a big job optimizing the website on the backend, and that shows in the frontend results.
How did Layer One Media accomplish from a project treatment standpoint?
They have a structured method in locate, allowing us to accomplish all of our goals. Their team moves through the method and workflows very fastly, always conscious of issues. Tasks are completed see week without my team getting too implicated. They just run with it. From that standpoint, project treatment is mental.
What is (from your point of view) the key factor to pay observation while intercourse with Layer One Media?
We value their transparency and willingness to work with us when projects end up being a pliant over their intended aim. The flexibility is appreciated and not super ordinary in outer associates. Oftentimes, it doesn’t feel like they’re an outside agency owing we’re able to work so closely. It’s like they’re our own personal outgrowth team.
What aspects of their work would you like to get betterd?
We stumbling at the set of the project owing there was misalignment on how much they’d be helping us transition from one server to another. But, due to their transparency and willingness to help us over what was expected, we were able to work out those initial tensions.
Do you have any advice for practicable clients?
Meet with them, in the commencement, to talk through the issues as much as practicable. I wasn’t there to do this initially—I hadn’t met with them. As soon as we got into a room unitedly, though, things smoothed out. The faster you can lay your programs on the table with them, the faster and easier the project will be.
