Lead Generation for Energy Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the business outgrowth director for Xage Security, an industrial cybersecurity start-up. I handle the commercial aspects (sales, business outgrowth, marketing) for our clients in the energy activity.
Desired goal
What issue was the provider supposed to deal with?
Leadium?We hired Leadium to help with lead age, market investigation, and client outextend. As we’re a startup, we had a minimal footprint in the energy sector at the commencement of this project.
What were your objectives for this project?
We wanted to set meetings with appropriate determinations makers at different energy companies and initiate seeing income from clients in this sector. We also wanted to track what messaging and use cases resonated with our practicable client base and create a Rolodex of key personnel in the energy sector.
Provided solution
What were the reasons for choosing Leadium?
This project was already underway when I joined the organisation. I believe they were selected owing our CEO had worked with them in the past (real experience) and accepted separate referrals from startup GTM incubators
Describe the project in detail.
We worked with Leadium to educe a list of accounts and client profiles we wanted to target. Then, they educeed a client outextend email following that discussed mental use cases, features, benefits, and practicable results of using our products and labors. Leadium began the outextend on our side, while constantly bringing in practicable clients and determination makers to add to forthcoming sequencing. Once a client responded with information or interest, Leadium would help set calls/meetings with the client so we could showcase our capabilities. They would also pull touch information for key C-level executives upon request.
Were there any dedicated directors or teams that you worked with?
We work straightly with a project director, a client accomplishment director, and two sales outgrowth representatives.
Results accomplishd
What results did you accomplish unitedly with Leadium?
We’ve generated over 14,000 prospects and touched over 11,000 straightly via email, resulting in 41 meetings and almost 650 nimble prospects. As our sales cycle is long (over nine months minimum), we haven’t booked any official orders. Though, we have two proposals in the hands of fortune 100 companies owing Leadium established initial touch and set an prefatory meeting.
How do you rate the interaction and interaction with Leadium?
We use Slack to adjoin with Leadium',s team. They’re very answering and helpful, supplying new leads, metrics, and insights weekly. I’ve never waited more than an hour for a response from their end, regardless of what time I extend out to them.
What precisely do you attend to be the key specialty of Leadium?
They’ve set 41 client dicsussions on our side. From my perspective, these are 41 practicable sales generated inactively. One sale would pay for the cost of their labor. I ponder 41 meetings is an extremely forcible number for a inactive email marketing campaign.
What should be done better, if there are any desired improvements?
It would be big if they could obtain phone numbers for clients, but I don’t ponder this is practicable for any organisation to do.
