Some details
Our business tasks for this project was to improve brand recognizability and boost seasonal sales of a new Juiceeks ice cream.
To achieve that, we’ve made an ordinary ice cream into an exciting space adventure in AR by creating a character, story, an entire space universe, and a variety of mini-games activated by scanning a Juiceeks ice cream pack.
Each new pack unlocks a new space adventure: runners,
gyroscope-based immersive quests, puzzles, platformers and other mini-games are on offer for ice cream lovers. And as if that wasn’t enough, we spiced the story up with an interesting storyline, educational content about space, and bonuses to stimulate the target audience’s interest.Take a look at the video and prepare to be amazed.
Try the app yourself:
App Store - https://itunes.apple.com/us/app/%D0%B4%D0%B6%D1%83%D1%81%D0%B8%D0%BA%D0%...
Google Play - https://play.google.com/store/apps/details?id=org.liveanimations.juiciky