Some details
The Swiss Water Decaffeinated Coffee company has created an innovative decaf coffee process. They came to Major Tom in need of a platform that effectively migrated their existing SEO, improved time on site, communicated their brand persona, and redesigned their UX.
Our process involved thoroughly understanding Swiss Water, we conducted extensive workshops, stakeholder interviews, research, and facility visits.
Our
multidisciplinary team then created an intuitive and visually compelling site that immerses users in Swiss Water’s brand. The site is committed to a user-centric design which reflects Swiss Water’s commitment to providing customers with an unparalleled experience, regardless of where they are in the buying process. We also created a custom Google Analytics configuration to track specific metrics, ensuring the site delivered as intended.Results:
- Increase in total page impressions: 120%
- Drop in bounce rate: 45%
- New store locator tool used in the first few months: 130,000+