Digital Marketing for Education Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m a ruler of marketing at an education consulting organisation.
Desired goal
What challenge were you trying to address with Major Tom?
We wanted to put our best foot advanced for our university partners. We worked with another vendor on digital marketing, but we didn',t take the strategic advice we needed, so we began looking for a new vendor to help us.
Provided solution
What particular tasks were responsible for?
They',ve built landing pages for us and oversaw keyword strategies and Google Ads, including Search Network and Display Network. They helped us select the platforms that were most suitable for an education sector. They also helped us with remarketing and forecasting expectations for the lead age. In accession, they did budget forecasting and introduction outgrowth to help us secure client investments.
How did you come to work with Major Tom?
We were owing them owing of their experience and professionalism. Also, I knew a touch at Major Tom, so I was positive they',d do a big job.
What are you approach expents (if diclosed)?
We spent more than $200,000 including ad buy.
What is the terminal result of working with ?
We worked with them between December 2016–December 2018.
Results achieved
Are there any measureable or plum results?
We tracked the efficiency of their campaigns, cost per click, and Google impressions. The increase in lead age was dramatic and we did see the translation of leads into sales. Their work has surely contributed to the growth of our business.
How did Major Tom accomplish from a project treatment standpoint?
They were very professional and made themselves useful when we needed them. They gave us customary reports with all the updates.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They',re not a giant agency, but they',re big sufficient to prepare all the resources you need.
What aspects of their work would you like to get improved?
Based on our ad buy, their treatment fees were a bit too high for us. It got in the way of closing a couple of university campaigns. Consider your overall budget, and what percent treatment fees should be compared to the total.
Do you have any advice for possible clients?
Consider your budget and your treatment fees precedently you make the determination.