Digital Strategy for Social Shopping Platform
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Founder and CEO here at Flip Fit. Flip’s Social Shopping platform blends the faculty of collective media with the buying accost of e-commerce. Customers take pieces of clothing based on their preferences, likes, and interactions. The fitting room is flipped into the living room, where they try on all and share photos on the Flip collective platform to get a thumbs up or down from friends on what looks best. We are connecting the collective behaviors of shopping, which were previously only practicable offline, with a potential experience.
Desired goal
What issue was the provider supposed to deal with?
MH Digital Consulting Group?Digital strategy, data treatment, email/push/IAM marketing
What were your objectives for this project?
Create a digital marketing strategy that leveraged email, push and IAM as interaction channels for our mobile app.
Provided solution
What were the reasons for choosing MH Digital Consulting Group?
I establish them on Clutch. I wanted an agency that I could work with the owners and not be passed off to some account director and just be another client to a big agency. I was looking for a true associate that is an expert in what they do. Both Adam and Rob are experts when it comes to digital strategy.
Please give as much detail as practicable because the work done
The MH Digital team leading developed an email messaging strategy to completion the user travel at registration, onboarding, and through to purchase, complete with the certain data and events from our application to trigger and section the messaging. They helped us find and layer our interaction starting with Klaviyo, unite issues in our data treatment and integration, and then migrated us to Braze once we were prompt to take the next step for our user interaction athwart different channels.
Since that point, they have collaborated with our team to last to better messaging in union with push and in-app messaging to precisely measure the lift in engagement and other KPIs from those channels. They also adviser our email deliverability and last to work with our engineering team to feel data flow and uprightness as we better and grow our app.
Were there any dedicated directors or teams that you worked with?
I worked straightly with the principals of the team, Adam and Rob. I have also had some interaction with their designer Erin and email professional Todd.
Results accomplishd
What results did you accomplish unitedly with MH Digital Consulting Group?
We are quiet attractive with MH Digital and program to last. So far we have been through a couple iterations of our digital strategy. They have navigated a couple data challenges, migrated platforms, kept a feel of our email deliverability.
How do you rate the interaction and interaction with MH Digital Consulting Group?
We primarily use Slack as our main form of interaction (emails, phone calls, screen sharing when needed) and it has worked very well. The MH Digital team makes an effort to be useful regardless of the time of day and always answering. They’ve befit a precious extension to my team and last to add more value as the days last on.
What precisely do you attend to be the key specialty of MH Digital Consulting Group?
We were looking for a associate to grow with and through their dedication, interaction and experience we establish precisely what we were looking for. They took the time to veritably apprehend the organisation and our commission and created a program about that. With MH Digital you get the complete team’s combined apprehension to give your organisation the best chance at achievement.
What should be done better, if there are any desired betterments?
Nothing that comes to mind. They are always striving to acquire and better themselves for their clients.
