Some details
Building Mobile',s front porch.
Haint Blue Brewing Co. was set to be Mobile',s first true microbrewery and taproom. The founder didn',t take this lightly, carefully crafting the brand to preserve and celebrate aspects of the city. He also wanted to make sure that what he created had the buy-in of the residents. To do this, he decided to use crowdfunding, a practice that allowed regular guys and gals to
invest in a startup and earn a return on their investment. Haint Blue Brewing enisted us to ensure their story was told accurately and in a compelling manner to secure the most investments. We shot a three minute video that told the story of what the brand represents, inspiration for the name and the vision for Mobile',s brewery and taproom.