Branding & Marketing Strategy for Internet Connectivity Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
Altaworx provides internet connectivity for businesses as well as tone over IP and hosted PBX services for business clients. I’m the ruler of technology and marketing.
Desired goal
What challenge were you trying to address with Mighty?
We needed to come up with a wide branding and marketing strategy. We had been limping along over the last four or five years using outsourced subcontractors. We had a picturesque designer that was a subcontractor and we had a organisation that we talked to almost strategy, but we were very fragmented. We wanted to fetch it all below one roof and form a cohesive brand athwart all of our platforms as well as create a new website.
Provided solution
What was the aim of their involvement?
The leading thing they did was take us through an colloquy process where they sat down and talked to us almost what our goals were as a organisation. We talked almost sales goals, income, as well as our number of clients. Once we set those goals, they asked us questions almost strategies we’ve used in the past to try to extend those goals and what we would like to do going advanced. With the logo design, they gave us a lot of different discretions for taking our existing logo and revamping it in a way that you could quiet look at the logo and substantiate we were the same organisation but it gave us a much fresher and cleaner look. The primary logo we had was designed by one of our employees separate years ago and it wasn’t a good discretion.
I’ve been working primarily with Natalie Sonnier and Stephean Grimes. Jared was on the frontend of the project but we quiet interact with him off and on at meetings.
How did you come to work with Mighty?
Mighty extended out to our marketing coordinator. One of the worker’s spouses at Mighty had a antecedent friendship with her. They establish out almost the things we were doing in the IoT space so they extended out and asked us if we would be interested in helping them form a blog piece on IoT. We didn’t have to pay anything for it, but it was a way for them to belowstand more almost IoT. Through the process of writing that blog piece, we got to know them and mentioned that we were looking at hiring a marketing firm and the relationship developed from there. We looked at three other firms pretty seriously.
How much have you invested with Mighty?
We have spent almost $45,000 with them so far.
What is the status of this engagement?
We began working with them in January 2017 and the project is ongoing. We signed an annual contract for 12 months with them to do a big quantity of work including the website, rebranding, collateive media ads, and targeted banner and indigenous ads.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We’ve seen an increase in our website commerce. We’ve seen a big quantity of real feedback from our partners and clients. We had a symposium last week where we had partners come in to acquire almost the new products and services. We got unsolicited feedback that they were veritably excited almost how the website looked and how it gave them more tools to work with their clients.
How did Mighty accomplish from a project treatment standpoint?
They set up a Trello board for us to work back and forth with them. I am not straightly implicated in that on a congruous basis, our marketing coordinator is. The board has tasks that are laid out in groups. When Mighty is waiting on us for something, they’ll tag us on that task so that we’ll get notified that they’re waiting on information from us so that they can complete the next task. We have a weekly meeting to go over where we are on the open pieces of the project. This is a 12-month aim of work so it’s not just one project, it’s multiple projects extend out over 12 months. They collate our feedback on how they’re doing.
What did you find most forcible almost Mighty?
The thing that impressed us almost them and why we chose them over separate other marketing firms was owing they put themselves out there from a measurement standpoint by using HubSpot. They proposed integrating HubSpot with our website, collateive media campaigns, and blogs where you could track and see measurable results whether it be commerce, newsletter signups, leads, etc. The other three firms we looked at never even discussed a way to track achievement. Because we’re results driven, we were interested to work with a organisation that brought up the concept of tracking results to measure and make sure that they were achievementful.
Are there any areas Mighty could better?
They’ve been very answering to all we’ve asked them to do. I can’t come up with anything denying or anything they need to better on at this point.
