Rebranding for Accounting & Advisory Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Respondent 1: I am the managing associate of a professional accounting and advisory firm. We propose transmitted accounting and also have affiliates in the influence treatment and information technology areas.
Desired goal
What challenge were you trying to address with Mighty?
Respondent 1: We were looking to update our brand and form a new website. We had worked with an agency precedently Mighty but wanted to find a cluster with a desire to apprehend us and educe a solution almost our organisation.
Provided solution
What particular tasks were Mighty responsible for?
Respondent 2: The process with Mighty began with the branding component precedently the website recreate. They went through an extensive process of meeting with our leadership and different nation at different levels of our team. Mighty sat down and asked specific questions, getting an idea of what our brand currently was, how we identified ourselves, and any other appropriate information. All of this was taken and presented back to us. The leading part implicated a general vision and the leading phases of the new logo.
The website process occupied separate members of our team in sit-downs, working through the logistics of different pages and what we needed. It was an integrated process between separate nation in our team, with both of us making sure that all went according to program.
Mighty made the new logo for our firm, as well as the ones for our influence treatment and IT entities. They educeed our website and are currently working on some picturesque design pieces as well. We were given a few other little liberateables like pictures of our website being displayed on a laptop, which we could send as announcement pieces.
A separate educeer was contracted by Mighty for the backend of the website. They worked hand in hand on the technical pieces, but we didn’t interact with the educeer at all.
How did you come to work with Mighty?
Respondent 2: We establish them through the individual who was in my position preceding to me, they had a relationship and had been emailing back-and-forth. When I came to the position, I was told almost them and we ended up setting a meeting, where we talked almost our needs. Mighty educeed a formalized offer for us, which we presented to our key marketing cluster in the firm.
Mighty understood who we are and did a amazing job of reflecting this. Another reason for choosing them over our other offers was that Mighty seemed to have a new perspective and formd an forcible liberateable to go along with our offer. We liked the phraseology and professionalism of it.
When we began working unitedly, Mighty was a newer cluster which had experience in other places. We liked the fact that we’d be working with their team closely, and that they could be integrated into our own team and core values through the process.
How much have you invested with Mighty?
Respondent 1: The cost of their work was in the $30,000–$35,000 range.
What is the terminal result of working with Mighty?
Respondent 2: We began working with Mighty in February 2016. The project was artistic in May 2017.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the touch of the engagement?
Respondent 2: We haven’t gotten to the stage yet where we get metrics, we also didn',t have analytics on our website precedently. We have began a training with Mighty, which will take us through our measurables.
How did Mighty accomplish from a project treatment standpoint?
Respondent 2: We worked with most of Mighty’s team but principally with Jarrett [Partner, CEO], Stephean [Partner, COO], and Maury who was our day-to-day touch. We spoke to Maury once or twice per week and there was never a time when we didn’t get a response back. They were all big to work with, open to our needs, and adaptive in managing the delays caused by our side. They made sure that our needs were being met and that we weren’t having to push our team when it wasn’t practicable.
Mighty was also open to any suggestions we had and there was no time when we were refused. They were always ready to explore possibilities, which was big for us since we hadn’t gone through this process as a firm for excellently a while. We needed that trial-and-error phase.
What did you find most forcible almost Mighty?
Respondent 1: They made an effort to get to know us and liberate a solution which made us feel like an significant client.
Respondent 2: Based on working in other industries and collaborating with other creative agencies, Mighty’s power to befit a part of our team and apprehend the requirements instead of liberateing a logo based on who they reflection we were has been most forcible. Before even looking at other things, we confirmed that they understood who we were. Mighty was answering to us having a vision and being a part of it. They helped us have a big fruit in the end.
Are there any areas Mighty could better?
Respondent 2: I don’t have anything. We had a big experience.
