Brand Identity for Biotechnology Company
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Introductory information
A fast induction on the buyer’s organisation
I’m an independent science interactions consultant. My work with Mighty was through a reciprocal client. I was the project director of the client’s work and hired Mighty as part of that work on side of my client.
Desired goal
What challenge were you trying to address with Mighty?
I was working with a new biotechnology organisation to propel them publicly, and we needed a brand oneness. We had a brief timeline of a month, and we needed a logo and an total brand phraseology lead.
Provided solution
What particular tasks were Mighty. (Out of Business) responsible for?
We needed them to form an primary logo. We wanted it to be iconic and approachable owing the work that the organisation was doing was very technical but also had a ethnical component to it. We wanted a visual oneness to get a perception of what all of the marketing products coming out of the organisation would look like. We wanted a hue palette, a lead on how to use the logo, background art that we could use on the website and in other products like signs for conferences or speaking events, and just generally the total visual oneness. They began talking to me and to other nation at the organisation almost what our design susceptibility was and what kinds of shapes, hues and patterns we wanted to have associated with this organisation. We wanted to match the visual oneness to the messaging that we had already developed for the tagline, etc. They surveyed us and came back to us with some initial ideas.
From then on, it was just veritably a nice collaboration. It was a back and forth process of repetition with them coming up with some logo ideas. Once we began in the right course, with the general concepts that we were lucky with, they made some veritably able tweaks and changes to the logo. Once we had the logo in locate, we were able to straight down the hue. Driven by their own start, Mighty came up with this astounding background art that we did use in a number of locates. In the end, we had a terminalized phraseology lead that had a logo, leadlines for usage, the hues, the subordinate palette, the background art, and then a lot of examples of use. They mocked up what would it look like on business cards and stationery and what we could use as a framework for our website. We used all of these pieces with our own web developer to create out products in the phraseology that they conceptualized. It was an astounding collaboration.
How did you come to work with Mighty?
They were recommended to us through a PR firm that we were working with. We did a competitive process looking at two or three other companies and we determined to use Mighty based on the force of their past work. When we leading began talking to them, they gave us samples of their work, and I was without drawn into it owing they just had so much creativity and primaryity in correspondent work that they had done for other groups. We saw something in them that would be a good fit for what we were trying to do. Their cost was competitive referring to some of the other groups that we were working with. They were also ready to work on a veritably brief timeline and were ready to dive into this new technology arena that they hadn’t previously worked in.
How much have you invested with Mighty?
We spent $20,000 with them.
What is the terminal result of working with Mighty. (Out of Business)?
We began working with them in June 2016 and the project was completed in July 2016. After the project was completed, they kept the lines of interaction open and made themselves useful for any questions. As we were doing web work or other projects, we could go back to them. I’ve kept in touch with them since, but I haven’t had any projects that I’ve been able to give to them yet.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
It was a propel of a science-technology startup. I know that the organisation is quiet using the same logo. The website is largely unchanged from how we designed it with Mighty',s input. The organisation has used the background art in a number of different settings, including with high-profile press locatements, and we got tons of press. We did have quantitative data to hint that the propel was a huge achievement in provisions of reaching a lot of nation and the mainstream press. All of the visual oneness that Mighty developed was a big part of that.
How did Mighty accomplish from a project treatment standpoint?
They were very answering. I felt like we had veritably good interaction. They stayed on all of their targeted deadlines. Even though it was a brief project, they had phased out the different parts of the project including the surveying, the initial ideas, and then the rounds of repetition and they stayed true with that program, so they did a big job with the treatment. I was in interaction with two team members, Jon who is their lead designer, and the cofounder, Jason. We set up distant working tools including a Slack channel and some other project treatment tools.
What did you find most forcible almost Mighty?
I attend their work very creative, very primary, and very innovative. But at the same time, they were very answering to our aesthetics and our needs, and very ready to be open and to change. That’s a rare union for designers. Often, you have the geniuses who go out and do the veritably creative and innovative stuff, and if you don’t like it, resistent. Or you have nation who are trying to delight you so much that they sort of lose that edge and creativity. Mighty had a veritably nice mix of both.
They’re also very nice nation. They’re very grateful to work with. It was just a veritably amiable collaboration.
Are there any areas Mighty could better?
No.
