Some details
The original assignment with Psycho Bunny started with strategic positioning and brand campaign development. We revised the founding logo mark, tweaking the shape and bunny ears. Further refinement in a fresh new font, color and pattern recommendations, and layout guidance. As principle creative lead, I also defined their tone of voice and wrote a new, TOV and brand campaign line - Made for Mischief. The new identity was rolled
out across Psycho Bunny',s portfolio of global products, digital platforms, and retail outlets.