Web Property Naming for Media Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the SVP of Digital Marketing at tronc, a media organisation with titles including the Chicago Tribune, New York Daily News, and The Baltimore Sun.
Desired goal
What issue was the provider supposed to deal with?
The Naming Group?We needed to educe a name for a new web property we were exploring that would cut athwart the geographically-specific articles and audiences currently associated with tronc’s eight news brands in the U.S.
This project marks an significant educement point in the organisation. The name had to portray a brand in and of itself with the possibility for syndication to other outlets.Provided solution
What were the reasons for choosing The Naming Group?
After reaching out to a number of different naming agencies, we establish that The Naming Group was the best fit for our needs.
Please give as much detail as practicable because the work done
The Naming Group conducted an initial intake process, having us complete a entire brand questionnaire in accession to conducting their own inner investigation. They presented a number of name candidates along with strategic insights for each, real-life mockups of what the names would look like in tenor, and other decision-making direction. This helped us envision the names as brands in the real globe.
Were there any dedicated managers or teams that you worked with?
We worked primarily with their establisher.
Results executed
What results did you execute unitedly with The Naming Group?
Among the suggestions we accepted from The Naming Group, we landed on one name that was universally praised and which cleared trademark review.
How do you rate the interaction and interaction with The Naming Group?
They were ready, efficient, and clear.
What precisely do you attend to be the key specialty of The Naming Group?
Beyond the permissive timeline and cost, the most forcible ingredient was the condition of the work. They fully understood what we were trying to execute via their entire intake process, and thus produced naming suggestions that nailed the assignment on the leading try.
What should be done better, if there are any desired improvements?
None.