Some details
Hackbright Academy is the leading software engineering school exclusively for women. Through education, mentorship, and a successful alumnae network, Hackbright Academy is working hard to narrow the gender gap that currently exists in the computer science industry.
Neuron was challenged with giving Hackbright Academy an edge in an increasingly competitive market by providing a modern brand redesign, a
fresh logo, and an updated marketing website.
We began by conducting an in-depth analysis of Hackbright’s existing marketing website. After documenting a full inventory of the content and structure, we then re-imagined the site from the ground up.
By consolidating the top-level navigation to three key sections and strategically layering the information beneath, the redesigned marketing site is able to more effectively engage prospective students regardless of where they are in the sales funnel. Throughout the site, animations and interactive elements, such as a coding aptitude quiz, create an enjoyable and memorable experience for all users.
The full case study can be found here: https://www.neuronux.com/hackbright
