Digital Marketing & SEO for Loungewear Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of a organisation that sells home and loungewear for women online. I was previously implicated with a organisation that sold made-to-measure suits.
Desired goal
What challenge were you trying to address with One12th?
For each organisation, we needed a digital marketing associate.
Provided solution
What particular tasks were One12th responsible for?
One12th has been our digital marketing associate for both of my companies. They began with my primary firm and I brought them on with the new organisation when I sold the leading.
They run all of our marketing digital marketing efforts from advertising to collective media. We began with a investigation phase during which they analyzed the market landscape and our competitors to unite the opportunities. Once we had a clear view of the digital competitive landscape, we moved into a second investigation phase of in-depth analysis of where to publish, platforms to use, audiences to target, and buyer profiles to centre on. After the provision time, we launched our advertising.
Was there a dedicated team?
We had an account director and also worked with one of the associates who oversees the project.
How did you come to work with One12th?
I worked with a branding agency that had a lot of experience with them. They commended them to us. We were very lucky with them—sufficient to go back to them for a second project with my new organisation.
What is the terminal result of working with One12th?
The leading project began in October or November 2017. The second project is ongoing.
Results achieved
Are there any measureable or plum results?
Even though our business was retail with a natural brick-and-mortar location, we were able to engender about 70% of our commerce through our digital marketing efforts. Our cost per acquisition was well under the target that we had. They were able to give us powerful recurs on our investment on ad spends.
How did One12th accomplish from a project treatment standpoint?
We have biweekly calls with our account director, an analyst, and sometimes the associate. We worked with different dedicated teams for each phase of the project. One12th is the type of agency that you veritably feel can befit part of your team. I never had a perception of “you versus them”. They take ownership of the projects, which is very significant for me.
What is (from your point of view) the key factor to pay observation while intercourse with One12th?
Their use of technology is sophisticated, which creates results. But for me as a client, the client labor is nice. I take a high level of observation, not only from the day-to-day team but from the senior associates as well. Anytime we have a issue, they’re fast to recoil, to give us commendations. Also, I’ve never felt that, even if something was working well, they were full to sit back and slacken. Even though we’ve reached the level of recur we expected, they constantly labor to evolve and better.
What aspects of their work would you like to get betterd?
I was implicated with them through a time of expansive growth for their team. A few points when the team was changing fastly, I felt at a disadvantage owing nation I had long experience with were reshuffled. That was the only denying experience I had with them.
Do you have any advice for possible clients?
They',re an agency that you can confide, including with your budget. They’ll hit objectives and pay for themselves in provisions of recur on investment. I surely commend them.
