Some details
Redstripe Beer was seeking new and innovate creative work that engaged their consumers.
Deliverables
Onit Digital created “Chillville” as a concept for Redstripe that included many interactive features designed for fun and viral passalong.
Results
The concept work was commented on by Redstripe brand managers as some of the most innovative and fun creative they had
seen. Many of these elements were used as a basis for future concepts and executions.