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Maintaining a Trusted Brand
Chaney has spent over 50 years establishing its name and stellar reputation. So we knew that the challenge would be to find a way to update, polish and strengthen their brand while maintaining its rich heritage.
After spending time with the leadership team, our recommendations included a few primary adjustments for positioning the name and identity. That included
emphasizing the “Chaney” in the company’s logo, to continue building on the proud name has become synonymous with quality and trust.A new logo identity, refined set of brand tenets and brand guidelines, have given Chaney the tools they need to continue moving their brand forward. The company’s pride in their new brand identity can be seen every day on roads throughout the region – with colorful Chaney cement trucks boasting their updated look.