Some details
Communicating a consistent brand
Because hundreds of agents represent First Home, the company sought a way to create marketing collateral that would remain on brand, yet personalized to individual agents. To tackle this challenge, we first needed to refresh the current brand to better communicate with a younger demographic. The new identity would then be translated across multiple marketing channels in
As we addressed First Home’s brand, we immersed ourselves in what their team envisioned for themselves moving forward: a modern, refreshed voice that welcomes and educates customers while staying true to the mission of the company. With this information, we created logo options, type treatments, and a updated color palette to push the brand in a new direction while maintaining equity found in the company’s history.
Today, loan officers promote First Home’s brand with excitement and pride. Their team receives many requests for more marketing material that follows brand standards, indicating customers are also happy with First Home’s momentum transforming into a more personal, modern organization. Customers and employees alike are inspired by First Home’s new brand and marketing materials that support their mission.