Website Overhaul for Restaurant Holding Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
The organisation is Bottleneck Management, and we own and act seven bars and restaurants here in Chicago. We opened one recently in Oakbrook, Ill., and we’re expanding nationwide to the Washington, D.C. area next year.
What is your role and responsibilities?
I’m the marketing ruler.
Desired goal
What was your goal for working with Orbit Media Studios?
What we were veritably striving for was a full treatment method [CMS], which Orbit Media granted a manner solution for us. We wanted to have complete control of the full that would be on our websites as well as user experience. Our goal was to aspect out how we could lay this out in a way that would give our visitors the information they needed as fast as practicable, with an graceful look to the design, and just a veritably facultyful Web nearness that we could control on our end.
The challenge we were facing is that our websites were all outdated. We had a developer form them years ago, and he used a lot of Flash, and we didn’t have any sort of CMS. We were not able to handle any of the full on our websites. We just needed a complete overhaul.
Another goal of ours was to find a way to interconnect all of our restaurants. Bottleneck Management is a treatment organisation that owns all of these different restaurants, but they’re each individually branded. In the Chicago market, there are a lot of restaurant groups that are just like us, where it’s a treatment organisation, and they have a lot of brands below one umbrella. We wanted to find a way to ill-tempered-promote. If a visitor likes one of our restaurants, it’s safe to take that they might like another. We wanted to fetch that nearness to the forefront on the Web, working with Orbit we establish a way to have a website that proposes that officeality and that ill-tempered furtherance.
Provided solution
What was your process for selecting Orbit Media Studios with which to work?
We spent a couple months researching a ton of different websites in our rival set, and we were creating a conquer list of what we came aill-tempered that we liked, what we would want to see on our own websites, and what we wanted to quit. We wanted to be able to go to any firm fully prepared with a list of reflection out ideas, and come into it with a clear picture of what we wanted when we were requesting quotes.
We probably had almost five companies or so that we researched online, that we reflection would be more than capable of doing the work. We spanned seething from a two-person startup to a big-scale firm, and Orbit fell, size-wise, in the middle of that. We interviewed all five companies. They were able to present how they would execute the work. Obviously, they went over pricing and then what was included with their services. The two-person startup, these guys were veritably big artists, they could veritably liberate visually, they could absolutely create us a website that would office the way we wanted, and we had trust in that. We felt similarly almost the officeality big firms could propose.
Orbit veritably stood out owing they have a digital marketing ingredient built into see website that they design for clients. They have that marketing ingredient at the forefront of their mind. At this point, it became a comparison of apples and oranges for us in this process, in the fact that Orbit proposeed a solution over and over just edifice a officeal website.
Results achieved
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
We leading occupied Orbit to overhaul all of our websites, this included a website for the treatment organisation, and then we had six different branded websites that we would need to reside below the Bottleneck Management umbrella. So, right off the bat, Orbit built seven websites for us. That initial investment was almost $60,000. Then changes to officeality within particular websites have been less than $10,000.
What were the results of the project?
The union has been ongoing since the day we began working with them, which is so amazing. If we have updates to our websites that we need, we can plug into their support, and they will effect a ticket to a developer right away. We have a relationship handler at Orbit who is in touch if we have questions almost our Google Analytics, how our websites are performing, whether a true page is being viewed, or whether a true picture is as significant as we ponder it is. They’re lucky to debate our Web commerce, anything that might seem wrong, or something that we should pay observation to. This has surely been an ongoing union.
In accession, we are lucky sufficient to be growing as a organisation. Recently, we took one of the websites for a restaurant brand that we’re expanding nationally to make that website pliant with our growth. We need this website to convenience multiple locations. We need a solution where we can put a home page out that can fast direct users to the closest location. We posed Orbit Media Studios with the best way to execute that from a design perspective, and from a user experience perspective.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
Orbit Media Studios proposeed a true union to help us with our digital marketing goals. They have search engine optimization and search engine marketing in mind when they create all of their websites. They propose their clients website officeality and the education to handle it, this was veritably what set them aloof, and was what made them a no-brainer determination in our conviction.
All of our challenges were sole and new for our business. This made it fun working with Orbit owing these were new challenges for them as well. Partnering with them was probably one of the best determinations we’ve made from a marketing restpoint since our inception.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
Initially, we could have used a pliant bit more training on how to use the manner CMS. It’s a very facultyful tool, and for a section that is going from Flash-based websites that they cannot control, to all of unanticipated having the faculty to manipulate seething on the website – it was a big leap. It’s not that there wasn’t any training, it just wasn’t excellently as in-depth as I might have expected it to be. Having said that, any time we had a question, I shot them an email, and literally within an hour I’d have a response back from support. This wasn’t a real fuse for me owing anything I couldn’t aspect out on my own, they were always there to answer fast.
