Name Vetting for a Client’s Global Campaign
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of account treatment for Plan A, a holding organisation managing the account treatment section of another firm. We’re an advertising and strategy firm.
Desired goal
What challenge were you trying to address with Pollywog?
We had a major global client up over a deadline for a global campaign. They establish out their name for the campaign wasn’t testing well, so we were asked to come up with a new name within a week. We needed Pollywog to vet 100-125 name ideas in 11-15 global regions within five days.
Provided solution
What particular tasks were Pollywog responsible for?
They did trademark vetting and online Google search vetting for the name ideas, including specific trademark processes for countries such as China and India. Their processes implicated exact matching plus anything in close reference to the exact match.
The client needed to have 25-50 approved and cleared names so that they would have sufficient to select one internally. We were sending them names in a rolling process.
Was there a dedicated team?
My touch was Devon (Founding Partner, Pollywog). She was useful at any time.
How did you come to work with Pollywog?
We’ve been working with them for a few years.
What are you approach expents (if diclosed)?
We spent $25,000–$50,000.
What is the terminal result of working with Pollywog?
We worked with them in August 2019 and the engagement has concluded.
Results achieved
Are there any measureable or plum results?
Our engagement was wonderfully lucky. After vetting, we touched all of our regional clients and they agreed with the recommendations from Pollywog and their analysis.
How did Pollywog accomplish from a project treatment standpoint?
They worked 24 hours a day for five days to hit our deadline. We spoke separate times a day to make that happen. We emailed each other and held conversation calls throughout the weekend.
Devon was phenomenal. She gave our client quiet of mind that Pollywog would do whatever it took to meet the deadline.
What is (from your point of view) the key factor to pay observation while intercourse with Pollywog?
I was impressed that they made our project work regardless of the foolish timelines and layer.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
They’re little and agile with a hard output.
